Advertising on your own website would be free (I should hope you aren't charging yourself) but that would mean the view count is limited to the popularity of your website. Making short videos and such can be somewhat effective, but they have to look good and professional. But before anything else about professionalism is uttered, the best solution to advertising is using your game to advertise.
By doing this, there are some things that need to be sought out:
- As far as I know, except in 1.4.1b, the engine automatically places a "Powered by gameEditor" at the start-up. I am glad that 1.4.1b doesn't do this, because the irreplaceable start-up sequence, with the silent, fade-in-fade-out with the blurry, stretched, shiny pac-man was just visually unappealing. If you are developing in 1.4.1b, just add in somewhere, perhaps in the title screen, something like 'Created by [your name] with gameEditor'.
- We are all familiar with
http://www.gamejolt.com, right? It's a site for posting your homebrew games. In the description of the game, you can put something like 'Created with gameEditor [insert link]'. Just make sure your game looks somewhat good, because sticking gameEditor to an awful looking game really isn't any help to the engine. I've seen some terribly cringe-inducing game on GameJolt. Call it stacking the deck in your favour if you want, but really, the engine needs all the help it can get!
- And though less outward, if you know anyone who is considering learning game programming or C programming at all, suggest it to them.
Suggestions from me, nothing else, and a year-and-a-half later, (exactly minus 1 day).